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I’m writing from Washington, DC. Two nights ago, my family and I had dinner at a terrific Georgetown eatery called Martin’s Tavern. This morning, we went back for breakfast. And if we were staying another day - you guessed it - we’d be going back for lunch.
It has been a long time since I’ve come across a restaurant with that much “pull,” as marketers like to say. In part, it’s due to the fact that Martin’s delivers great food, attentive service, spotlessness and all the other make-or-break restaurant essentials. But that’s only part of what has kept Martin’s going strong since it opened its doors in 1933. Much of the restaurant’s success is due to terrific branding and positioning. |
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